Hellelujah Organics Inc.
Objective
Hallelujah Organics Inc. (HO), an international food manufacturer, needed to make improvements to existing product and marketing strategies to boost sales and profits. With the growing global awareness of nutrition and organic food trend- HO had some gold mine products, and a new state-of-the-art facility to utilize. HO was at a serious growth stage and required expert Marketing Consulting, business coaching and product/retail Creative Direction to take their sales to the next level. K Design Studio joined forces with a high-end marketing and internet company to help Hallelujah achieve their goals.
Solution
The marketing team completed a thorough budget, business operations, target market, food testing and goal analysis. Their strategies also included:
- Design attractive packaging for the younger demographic generation – targeting 20-40 age group
- Create Social Media Plan
- Create a retail support network
- Start offering the product to larger chain stores
- Monitor sales and hire support staff to handle the increase
On the creative side, K Design Studio managed designs on all marketing collateral and packaging to appeal to the proper target markets. This creative overall included designing everything from marketing and promotional material, car wraps, advertising, website, redesign of current product packaging and development of 24 new base, entrée and sauce products.
Key K Design Studio Services
- Creative strategy & brand planning
- Redesign old packaging
- New designs for 24 products
- Logo and crest modifications
- In-store POS
- Sell sheets
- Conference displays
- Taste testing table design
- Website redesign
- Vehicle wrap
- Consumer ads
The Result
Within a year’s time frame, successful revamp of all marketing collateral, packaging, in-store merchandising and online social media for Hallelujah Organics were completed. HO started following a new 3-year marketing strategy which targeted a larger demographic consumer, and included proper support staff and networking. With our assistance, HO successfully landed larger accounts, such as Longos, and launched their new product lines internationally…and now have a spiffy new car to drive around in to brag about it!
CREDIT – Marketing Management : Creative Marketing Synergy
Sample Social Media solutions:
