NHL Product & License Shows

Our History with NHL

Owner of K Design Studio, Kristine Verbeek, first worked with the NHL® as a Licensor with HG Brands. There she was Creative Director and led the graphic design staff for 6 years, working closely with the merchandise department, and approvals for over 20 licenses, helping to develop 1000s of products yearly for 100s of mass market stores; including Walmart, Zellers, Toys R Us and Canadian Tire. Two of the main licenses included the NHL® and NHL Players Association®.
At HG Brands, Kristine learned the ins and outs of the NHL® Licensing world, procedures, their product and packaging specifications. She also traveled to New York and Toronto to meet with NHL® Account Executives, and managed all Licensee product approvals and communications. In 2007, Kristine started up K Design Studio, and was referred by the NHL® to another licensed merchandise development company, Stone Age. They needed an experienced product designer. K Design Studio has continued to design NHL® product and packaging for Stone Age for a number of years!



NHL® Licensed Product Exchange Shows

Along with designing NHL® and other custom products for Stone Age, K Design Studio directly assisted the Toronto Consumer Products Marketing Team to design signage, badges and booklets for a number of their Official NHL® Licensed Product Exchange Shows for 4 years! Kristine’s invitation to watch an Toronto Maple Leafs® game from their NHL Box as a thank you from Account Executive, Samantha & Jody was a highlight in her design career! See visuals below.



NHL® LIDS stores

K Design Studio also worked closely with the Toronto office to print and coordinate in-store POS for LIDS Store NHL® Licensed programs across Canada.


Client Comments

Beverly Korodetz, Owner – Stone Age
Thrilled to announce the designs for their Canada Souvenir + NHL® products lines are flying off the shelves! Sales higher than expected. For our one Toronto client, they sold 91 of the swirl ladies tee in 4 weeks, it was their number 2 seller! YEA!!!!
Samantha Potes, Account Executive, Consumer Products Licensing – National Hockey League®
Kristine was hired by our team to bring the NHL® Exchange brand to life through creative on print collateral for our trade show, including directional signage, credentials and show guide. Her experience with our brand ensured proper execution, but her creativity incorporated design elements that made them authentic to our sport. Thank you for the wonderful designs, but also for the timely and accurate delivery. It was a pleasure to work with you – you were a key to our event’s success!


More Sport Designs

To check out more sport designs by K Design Studio, click HERE!

Other NHL® Designs by K Design Studio