Barrie Fair Branding- 165th

It was a special day when Kristine received a call from Ryan Johnson from Essa Agriplex. It’s not every day you get asked to design a new logo for a FAIR! Ryan remembered her work when he was a leader at Ontario Volleyball and the branding programs they worked on together. He wanted to bring that process and professional branding to the Barrie Fair event, and also create something extra special for their BIG 165th YEAR!
 

Ryan & Kristine worked through MANY MANY concepts, styles, colours and committee meetings. They wanted to maintain some elements from their old ESSA logo, but refresh the colours, create a more family friendly look and feel, but also design a logo that would be easy to embroider and print on multiple media. The branding needed to be used on everything from souvenirs, signs, brochures and social media.
 
Here’s the final look!

 

Come check out this BIG fair AUG 23-26th. Farm, animal, equipment, antique & crop displays, rides, circus shows, music, tractor pulls, Demolition Derby, food and Barrie Fair souvenirs…it has it ALL.

 
Schedule of Events: http://essaagriplex.ca/
Follow them on Facebook: https://www.facebook.com/thebarriefair/
 
Kudos notes

Ryan Johnson, ​General Manager:

You made a big impact, and everyone is thrilled with the process to allow them a chance to develop something unique for the fair. I will definitely continue to be in touch, great work from you, much appreciated.

 

Logo Guide

 

 

Logo in Use