Pelee Wings Branding takes Flight

Pelee Wings Outfitters – New Branding

Pelee Wings has always been one of our favourite outdoor, nature stores in Ontario. They are known for their wide selection of Point Pelee souvenirs, nature lover goods, binoculars, scopes, paddlesports rentals & events, and most recently their outdoor BBQ dining. We were thrilled when the new owner, Butch, contacted K Design Studio to refresh their logo and talk rebrand strategies.
 
We focused on establishing colours that matched their new, navy interior design, customizing a new bold & friendly font, maintaining a simple & clean style, implementing their new tagline “Experience Nature”, and stylizing their Tern bird icon to come ALIVE! We wanted the logo to really POP from a distance, be clearly legible, attract a wider target market for their growing water sports sector and be MEMORABLE.
 
We also included in their Branding Package, additional colour and tagline versions which could be applied onto merchandise to create more attractive Pelee Wings souvenirs. New full colour, and main logos are below, along with their new 2 colour floor mat fresh off the printer! The original “Experience Nature” branding was completed in 2021. We added the additional “Outfitters” version into their branding package in spring 2024.
 
Check out Pelee Wings website, online store and upcoming water sport events here: Pelee Wings Website

Old vs New Logo Designs

2 Colour Floor Mat

Store Signs

Banners & Signs

Website Headers & Banners

Client Comments

Butch, Owner:

We love it! Thanks