JansFIT – The Power of Movement
JanFIT Company name, Tagline and Logo design
Kevin Jans, owner of JansFIT has a passion to learn, practice and teach MOVEMENT of the body to restore, rehabilitate and strengthen the moving anatomy and skill of the human body for a better quality of life. He provides many different styles of mobility clinics, diet training and coaching, for all different ages + levels, based on mobility, structural, strength and skill work, inspired by all disciplines.
Personal touches were integrated, which are important, since this company will be an extension of Kevin, and his own personal goals. The hand shape is Kristine’s illustration of Kevin’s real hand (in ‘Janstand’/handstand position, his trademark pose), drawn from a chalk print on the floor. The wings are symbolic of his passion with nature, and hawks. They give an impression of freedom, power and reaching for higher goals and vision. Texture was added for an organic ‘back to our origins’ feel, and the orange is reflective of his Dutch origin. A colour system was also created for secondary logos for future clinic series.
The name of the company and taglines are just as important. Kristine enjoyed brainstorming with Kevin to come up with the name JansFIT..well it just ‘fit’ 🙂 Short, simple, ‘Jans’ making it original, and FIT has multiple meanings relating to his business ie. FITness, FITting and functioning individually, or together as a group.
2 taglines were chosen. He will be using either the short “MOVEMENT” tagline with smaller media sizes, or the full extended version when space permits, “IMPROVING LIFE THROUGH MOVEMENT“.
You can also follow his Facebook/ Instagram for great motivational posts:
JansFIT Facebook
Below is a few teasers from one of our photoshoots at Point Pelee National Park with Kevin, new JansFIT Logo Mini Guide and muscle tanks.
Thank you to JansFIT for these fun projects!
To see more of the fun pics of the JansFIT photoshoot at Point Pelee National Park with Kristine Verbeek:
Mini Guide showing colour variations with short/long taglines
Kudos notes
Kevin Jans, Owner, JansFIT:
(CONCEPT PHASE) It’s getting exciting!
(FINAL ) JansFIT is proud to present the new logo! Designed with the talented Kristine Verbeek at K Design Studio. The logo is meant to capture the concept of movement and freedom, going back to basics, rebuilding the body so it can be used in everyday life, to help yourself and others. Even extreme athletes lack basic body mobility. Move to be free, move for a better life.
Sorry, the comment form is closed at this time.
