Stone Age is a Canadian Distributor of souvenir and licensed products. Kristine first met the owners of this exciting company through the Licensing Department at NHL®. NHL® referred Kristine due to her extensive experience Creative Directing the development of 1000s of NHL and other licensed mass consumer goods at her previous marketing firm.
Stone Age was in need of expansion and refreshment of all their product lines, packaging, sales collateral and interactive media. Their yearly catalogue was their prime sales tool, and needed a complete redesign; with better legibility, brand identity and organization. Their old flash website was also severely outdated, flash based with poor SEO, and difficult and expensive to update.
Kristine worked along side client for years to Creative Direct and create over 1000 new products. Kristine acted as an integral part of their team joining and representing their company at shows and research conferences. Extensive trend marketing and competitor research was critical to ensure proper product selection and trendy designs were chosen.
Stone Age also utilized Kristine’s illustration ability to liven up their character line. New characters were created, and old characters were transformed into more entertaining and humorous poses to give them an injection of personality and playfulness. New youth and adult T-shirt programs were also created to widen their T-shirt market and target more fashion-trendy buyers.
Their ‘Stone Age Original’ product lines received a packaging face-lift to give them a distinguished look, and more professional and playful Canadian feel, targeting their tourism markets. French was ordered and implemented on all packaging, to ensure bilingual and sellable across Canada. Budgets, manufacturing limitations, legal lines, proper die lines and bilingual requirements were always considerated with each and every product, packaging design and production file.
And to tie it all together- a new catalogue layout was created that was modern, legible, organized and focused on product visuals. This look and feel was carried out through all marketing material, as well as their website.
Our solution for their website was a Magento powered, HTML site that allowed them to self-manage, update within minutes, and gave them the long-term potential of ecommerce, online sales and control.
- Trend research
- New designs for over 500 products + packaging
- Illustration of new characters + poses
- Factory production files for all product + packaging
- Product photography
- Yearly catalogues
- Magazine ads
- Product displays
- Company stationery
- Order sheets
- Website design
- Social Media Integration
Great improvements were made to all existing product + marketing visuals. Through Kristine’s Creative Direction, Stone Age’s outdated, ‘lick-n-stick’ logo application method was transformed into dynamic, visually enticing product lines. We are proud to announce that ALL categories and product lines have successfully expanded, and are continuing to sell year-round like Canadian hot-cakes!
Raving complements were received (unsolicited) by users of their catalogue and website. Both greatly aided sales staff with communication, efficiency and sales.
Client immediately reaped the benefits of an HTML, Magento ecommerce powered website which allowed them to:
- Update quickly to keep current
- Save extensive funds on programming with self-managing features
- Grab visuals easily for sales sheets, presentations and client communication
- Improved Search Engine Optimization
- Connect with new clients
After 23 years in business we were seeking an infusion of “FRESHNESS” to our company. Kristine has been the penultimate solution! Her expertise has taken our business to a new creative level. Over the past 2 years we have worked with Kristine to rebrand our product range, create FUN and EXCITING designs, improve our catalogue and build our website. Kristine is extremely talented, current with trends, highly efficient, detailed and has superb time management skills.
She approaches each project with tremendous enthusiasm and energy! Kristine is an absolute pleasure to work with and we are privileged to have her as our Creative Director.
Beverly & Jonathan Korodetz – STONE AGE